In the early hours of March 12, 2023, Corinthians fans placed a banner near Palmeiras’ stadium in São Paulo with the phrase “Arena Nu has no World Cup.” The message makes a reference to Nubank, the company that acquired the naming rights of Palmeiras’ stadium, marking a provocation about the rival club’s lack of world titles.
The name change of Palmeiras’ stadium occurred after an agreement between WTorre, the former manager of the site, and Nubank. Since March 2023, fans have been able to participate in a vote to choose the new official name of the stadium, which stopped being called Allianz Parque after more than ten years.
Three options are available for selection: Nubank Parque, Nubank Arena, and Parque Nubank. The voting process is conducted exclusively through an official website, with the restriction of one vote per CPF, ensuring control and transparency in the tally.
Corinthians fans use the phrase on the banner to remind that Palmeiras has never won the FIFA Club World Cup. On the other hand, Corinthians has two recognized world titles, won in 2000 and 2012, facts that add meaning to the provocation.
This protest action highlights the historic rivalry between the São Paulo clubs and occurs amidst the dispute over the stadium’s naming, a topic that has generated reactions among fans and sports media. Additionally, the vote is being closely followed by both fan bases, as the chosen name will have a direct impact on the identity of the venue.
The conclusion of the stadium name selection process still depends on the end of the voting and official confirmation by those responsible for Palmeiras’ management and Nubank. Meanwhile, expressions and reactions from the fans continue to occur, especially on social media and at events related to São Paulo football.
