Nubank announced a special offer that grants up to 200 thousand points or R$ 6 thousand in cashback for customers who transfer investments to their platform. The action, valid for account holders in the Ultravioleta and Nubank+ categories, aims to encourage the centralization of assets within the digital bank.
Customers with the Ultravioleta category receive 10 thousand points or R$ 300 in cashback for every R$ 50 thousand transferred. However, there is a maximum limit of 200 thousand points or R$ 6 thousand, which can be reached based on the volume invested on the platform. For Nubank+ customers, the credited amount is R$ 180 cashback for every R$ 30 thousand transferred, with a ceiling set at R$ 1,800.
The payment of the bonuses granted is made in 10 monthly installments, provided that the investments remain in the Nubank account for at least 10 months. In this way, the bank ensures customer loyalty, who must keep the assets on the platform to guarantee full receipt of the reward.
The transfer of investments can be carried out entirely digitally, through B3 or directly with the previous financial institution. This facility makes the process faster and more accessible, eliminating the need for in-person or bureaucratic steps.
Additionally, the points accumulated by Ultravioleta customers can be converted into miles in the main loyalty programs of national airlines, expanding the advantages offered. This extra layer of benefit adds value for customers seeking more flexibility and return in their financial movements.
The campaign is aimed at account holders interested in concentrating their financial applications at Nubank, benefiting from extra conditions to increase return on investments. Thus, the digital bank reinforces its positioning in the investment market by making portability a advantageous alternative for the customer.
The expectation is that adherence to the initiative will increase in the short term, boosting the volume of resources managed by the platform. Finally, the bank monitors the results and should update conditions or deadlines according to the public’s reception and the financial balance of the offer.
